Formerly known as River Gypsy, the gals at River Ruby decided it was time for a new, fresh look for their small town Texas boutique. Branding captures everything a company represents visually. With a unique story, family focus, and "funky, fun" boutique presence, the River Ruby brand was ripe for a redesign.
I worked with the River Ruby owners to design a new logo and other visual elements of their branding. The signature jackalope was drawn in Adobe Fresco, and combined with other elements in Adobe Illustrator for their unique, new logo. I also designed new print products, including business cards, gift cards and package insert cards.
With the branding changes fine-tuned, the stage was now set for a full website redesign. I created new Home, About, Contact pages, as well as templates for the Collection and Product Detail pages. The site was custom built for Shopify by our team at YellowFin Digital.
There's nothing better than seeing a small business with strong roots grow, and I loves seeing River Ruby's new look come together.
Below you'll find a sneak-peek of their new website, launching soon!
This project was created in my role as a designer + project manager for YellowFin Digital.
Check out the rebrand in action on the new River Ruby Boutique website, launching soon!